Showing posts with label Society. Show all posts
Showing posts with label Society. Show all posts

Vintage Oldsmobile Posters - Red 1957 Olds Starfire 98 Holiday Convertible Coupe

1957 Olds Starfire 98 Holiday Convertible Coupe
1957 Olds Starfire 98 Holiday Convertible Coupe
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The main development in American automobile styling of the 1950s was the influence of jet fighter-plane styling and the emergence, by the middle of the decade, of tail fins as expressions of the power, speed, and image of the future that so many consumers clearly felt played an important role in suburban lifestyles. The 1948 Cadillac, designed by Harley EarI, was the first model to move beyond the curved aerodynamic streamlined look - a heritage from the prewar period and adopt a suggestion of tail-fins.

By the early 1950s, brightly polished chrome on bumpers, door handles, headlight surrounds and body trim had become the main means through which automobiles expressed more than their mere utility functions. Their bulbous pressed steel bodies provided a canvas upon which all sorts of imaginative delights could be portrayed. While it was a highly capital-intensive exereise to modify the shell itself, it was relatively cheap to vary the amount of chrome detailing in order to provide a range of differently priced models. The fact that General Motors soId automobiles under a range of different brand names - Cadillac, Pontiac, Buick, Chevrolet and OIdsmobile, each aimed at a different sector of the market - meant that it could simultaneously standardize the production of major components and provide different models through varied body decoration.

Character and Society

What is relation between social character and society? How is it that every society seems to get, more or less, the social character it "needs"? Erik H. Erikson writes, in a study of the social character of the Yurok Indians, that ". . . systems of child training . . . represent unconscious attempts at creating out of human raw material that configuration of attitudes which is (or once was) the optimum under the tribe's particular natural conditions and economic-historic necessities."

From "economic-historic necessities" to "systems of child training" is a long jump. Much of the work of students of social character has been devoted to closing the gap and showing how the satisfaction of the largest "needs" of society is prepared, in some half-mysterious way, by its most intimate practices. Erich Fromm succinctly suggests the line along which this connection between society and character training may be sought: "In order that any society may function well, its members must acquire the kind of character which makes them want to act in the way they have to act as members of the society or of a special class within it. They have to desire what objectively is necessary for them to do. Outer force is replaced by inner compulsion, and by the particular kind of human energy which is channeled into character traits."

Thus, the link between character and society--certainly not the only one, but one of the most significant, and the one I choose to emphasize in this discussion--is to be found in the way in which society ensures some degree of conformity from the individuals who make it up. In each society, such a mode of ensuring conformity is built into the child, and then either encouraged or frustrated in later adult experience. (No society, it would appear, is quite prescient enough to ensure that the mode of conformity it has inculcated will satisfy those subject to it in every stage of life.) I shall use the term "mode of conformity" interchangeably with the term "social character"--though certainly conformity is not all of social character: "mode of creativity" is as much a part of it. However, while societies and individuals may live well enough--if rather boringly--without creativity, it is not likely that they can live without some mode of conformity--even be it one of rebellion.

My concern in this book is with two revolutions and their relation to the "mode of conformity" or "social character" of Western man since the Middle Ages. The first of these revolutions has in the last four hundred years cut us off pretty decisively from the family- and clan-oriented traditional ways of life in which mankind has existed throughout most of history; this revolution includes the Renaissance, the Reformation, the CounterReformation, the Industrial Revolution, and the political revolutions of the seventeenth, eighteenth, and nineteenth centuries. This revolution is, of course, still in process, but in the most advanced countries of the world, and particularly in America, it is giving way to another sort of revolution --a whole range of social developments associated with a shift from an age of production to an age of consumption. The first revolution we understand moderately well; it is, under various labels, in our texts and our terminology; this book has nothing new to contribute to its description, but perhaps does contribute something to its evaluation. The second revolution, which is just beginning, has interested many contemporary observers, including social scientists, philosophers, and journalists. Both description and evaluation are still highly controversial; indeed, many are still preoccupied with the first set of revolutions and have not invented the categories for discussing the second set. In this book I try to sharpen the contrast between, on the one hand, conditions and character in those social strata that are today most seriously affected by the second revolution, and, on the other hand, conditions and character in analogous strata during the earlier revolution; in this perspective, what is briefly said about the traditional and feudal societies which were overturned by the first revolution is in the nature of backdrop for these later shifts.

One of the categories I make use of is taken from demography, the science that deals with birth rates and death rates, with the absolute and relative numbers of people in a society, and their distribution by age, sex, and other variables, for I tentatively seek to link certain social and characterological developments, as cause and effect, with certain population shifts in Western society since the Middle Ages.

It seems reasonably well established, despite the absence of reliable figures for earlier centuries, that during this period the curve of population growth in the Western countries has shown an S-shape of a particular type (as other countries are drawn more closely into the net of Western civilization, their populations also show a tendency to develop along the lines of this S-shaped curve). The bottom horizontal line of the S represents a situation where the total population does not increase or does so very slowly, for the number of births equals roughly the number of deaths, and both are very high. In societies of this type, a high proportion of the population is young, life expectancy is low, and the turnover of generations is extremely rapid. Such societies are said to be in the phase of "high growth potential"; for should something happen to decrease the very high death rate (greater production of food, new sanitary measures, new knowledge of the causes of disease, and so on), a "population explosion" would result, and the population would increase very rapidly. This in effect is what happened in the West, starting with the seventeenth century. This spurt in population was most marked in Europe, and the countries settled by Europeans, in the nineteenth century. It is represented by the vertical bar of the S. Demographers call this the stage of "transitional growth," because the birth rate soon begins to follow the death rate in its decline. The rate of growth then slows down, and demographers begin to detect in the growing proportion of middle-aged and aged in the population the signs of a third stage, "incipient population decline." Societies in this stage are represented by the top horizontal bar of the S, again indicating, as in the first stage, that total population growth is small--but this time because births and deaths are low.

The S-curve is not a theory of population growth so much as an empirical description of what has happened in the West and in those parts of the world influenced by the West. After the S runs its course, what then? The developments of recent years in the United States and other Western countries do not seem to be susceptible to so simple and elegant a summing up. "Incipient population decline" has not become "population decline" itself, and the birth rate has shown an uncertain tendency to rise again, which most demographers think is temporary.